In this episode of The Smart City Podcast, I interviewed serial entrepreneur and Founder of Zubin Pratap. Zubin tells us more about Whooshka and solving urban congestion and shares his true passion of bringing people back to the heart of a Smart City. We also discuss the importance of standardising data to create boundary-less experiences and breaking down silos by asking why. We have a great discussion about how everyone has a place in the Smart City space and encourage people to get involved no matter their background.

Listen here:


“the way we experience cities is going to change a lot and should change a lot…and as people are now increasingly living mobile lives, there’s a huge opportunity to for us to change the way we design cities, think about cities and understand how people interact with cities”

“A Smart City is one that has truly managed to use technology to put people back at the front, centre and heart”

“the future of signage…belongs in your device, in your car, in real time and dynamic”

“the risk of action is almost always lower than the risk of inaction”

“we have to stop thinking of failure as a serious consequence but rather it’s just a data point”

What we covered:

  • Zubin’s varied background, interest in technology and founding Whooshka
  • Founding Whooshka and solving unsexy problems
  • Putting humans at the centre of a Smart City
  • Technology playing a role in changing cities
  • Thinking of parking as an information problem and standardising data
  • Bi-direction city information and boundary-less experiences
  • Dynamic digital signage
  • The inventive nature of Australians and changing analog habits
  • Thinking of failure as data point
  • Starting with “why for humanity?” to break down silos
  • Trends and hype
  • Smart Cities being truly multi-disciplinary and stopping self-disqualification



Mary Meeker’s Internet Trends 2018


Connect with Zubin on LinkedIn, Twitter and email

Connect with me via email:, Twitter or Facebook@smartcitypod

The Smart City Podcast is produced by Ellen Ronalds Keene.

My Smart Community

My Smart Community offers consulting and media services with a focus on making our communities more accessible, liveable and sustainable for all. We have a focus on Smart Mobility, Smart project management, Smart technology in regional communities, dealing with disruption and facilitating genuine collaboration. As well as podcast production, communication and media advisory and engagement, keynote speaking, moderating, master of ceremonies and workshop design and facilitation.

The Smart Community Podcast

The Smart Community Podcast is a hub where smart and exciting people from all around the world come to discuss all things Smart City, Smart Town, Smart Region - anything that makes a place more liveable. Together we can create our own Smart Communities.


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